Prune
Graphic Design, UI Design, Branding
Graphic Design, UI Design, Branding
Prune is a health app intended to aid users' sleep through tracking health data, music streaming and playlist curation, and guided meditation classes and services. This project involved creating a complete brand identity, including color scheme, logos, and iconography, as well as a curated social media presence that highlights their brand and drives interest in the application and company.
Prune's brand was created with the intention of standing out while still inspiring feelings of relaxation and sleep. This was achieved through modern and minimalistic design, a cohesive color palette and typography, and bright, brand-friendly images alongside memorable slogans. The main goal of their social media presence and ads is to inspire intrigue and somewhat of a mystery, encouraging viewers to want to learn more while still conveying the basic concepts of their brand and service.
