Monster Donut
Graphic Design, Branding, Product Design
Graphic Design, Branding, Product Design
Monster Donut is a café that wanted an updated logo and visual identity to compliment their lighthearted persona and to give their store a more polished, professional feel. This project included the creation of a new brand identity, including logo design, typography, and illustration, as well as designing various marketing materials to go along with it.
Given that Monster Donut wanted to increase brand recognition and individuality as well as update their visual style, it was important to incorporate their identity and logo into as many areas as possible, especially ones that could be sold or distributed in a store. This included boxes, stickers, shirts, stamp cards, mugs, and coffee beans, among others.
